Loreto is a mystery to most tourism experts.
It has everything a tourist needs -- an international airport, excellent
fishing, fine hotels and beautiful beaches just south of town. However,
Loreto has resisted the tourist-type town temptation for years. The
Mexican government had established Loreto as the next Cancun at one point,
but the development was slow and appears abandoned.
Whether or not Loreto eventually turns into the
next Cabo San Lucas remains to be seen. But for now, Loreto is a
very nice, sleepy town with wonderful sunrises in the morning, lovely nights,
and generally beautiful scenery throughout the entire region. Loreto
is also home to the oldest mission in all of the Californias (both Baja
and the U. S. state of California). The mission dates back to 1697. |